Is Runway Setting More Important than the Designs?

This is more of an open question than a long opinion piece…

The increase in time and effort put into runways is good (for the most part)! Designers get to create the world that their clothes should exist in, which is super cool. The thing is, the currency of the fashion world is, and will always be, 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯.

Quality design language alone rarely grabs the headlines anymore. It seems like a lot of brands feel the need to create a “moment” that will be shared widely on social media, but can you blame them?

What do you think? Are you always exhausted by social media too? Cool me too.